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See why over 25,000+ Students choose ACTE
Curriculum Designed By Experts
Expertly designed curriculum for future-ready professionals.
Industry Oriented Curriculum
An exhaustive curriculum designed by our industry experts which will help you to get placed in your dream IT company
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30+ Case Studies & Projects
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9+ Engaging Projects
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10+ Years Of Experience
Google Adwords PPC Training Projects
Become a Google Adwords PPC Expert With Practical and Engaging Projects.
- Practice essential Tools
- Designed by Industry experts
- Get Real-world Experience
Creating a Basic Search Ad Campaign
This project involves setting up a simple Google Search Ad campaign for a fictional business. Learners will select relevant keywords, write compelling ad copy, and set up a basic bidding strategy.
Using Google Keyword Planner for Research
Learners will explore Google Keyword Planner to find the best keywords for a given business niche. They will analyze search volume, competition, and cost-per-click (CPC) to create an optimized keyword list for future campaigns.
Setting Up Ad Extensions for Enhanced Visibility
In this project, students will learn how to use ad extensions like site link, callout, structured snippets, and call extensions to improve their ad’s performance. They will experiment with different extensions to see how they impact ad ranking.
Creating a Conversion-Focused Landing Page
In this project, students will design and optimize a landing page for a PPC campaign. They will focus on adding compelling CTAs, improving page speed, and ensuring mobile responsiveness to increase conversions.
Implementing Remarketing Campaigns
Learners will set up a remarketing campaign to retarget previous website visitors. They will create audience lists, design custom ads, and analyze remarketing performance for improving user engagement.
Optimizing Ad Copy Through A/B Testing
This project involves creating multiple versions of ad copy and running an A/B test to determine which version performs better. Students will analyze factors such as CTR, ad relevance, and conversion rates to refine their PPC strategy.
Scaling a Multi-Channel PPC Strategy
In this project, learners will develop a multi-channel strategy combining Google Ads with Facebook Ads, LinkedIn Ads, and YouTube Ads. They will analyze performance metrics across platforms and optimize budget allocation.
Conducting a Full PPC Audit
Students will perform an in-depth audit of an existing PPC account, identifying wasted ad spend, underperforming keywords, and areas for improvement. They will create a detailed report with recommendations for optimization.
Advanced Audience Targeting
This project involves using advanced audience segmentation techniques such as Customer Match and Similar Audiences to improve ad targeting. Students will analyze customer data and implement highly focused ad campaigns.
Key Features
Practical Training
Global Certifications
Flexible Timing
Trainer Support
Study Material
Placement Support
Mock Interviews
Resume Building
Batch Schedule
Weekdays Regular (Class 1Hr - 1:30Hrs) / Per Session
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05-May-2025 Starts Coming Monday ( Monday - Friday) 08:00 AM (IST)
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07-May-2025 Starts Coming Wednesday ( Monday - Friday) 10:00 AM (IST)
Weekend Regular (Class 3Hrs) / Per Session
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10-May-2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)
Weekend Fast-track (Class 6Hrs - 7Hrs) / Per Session
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11-May-2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)
Enquiry Form
- Learning strategies that are appropriate and tailored to your company's requirements.
- Live projects guided by instructors are a characteristic of the virtual learning environment.
- The curriculum includes of full-day lectures, practical exercises, and case studies.
Google Adwords PPC Training Overview
Google AdWords PPC Training in Tambaram with Potential Career Paths
A career in Google AdWords PPC Course Training in Tambaram offers exciting opportunities in digital marketing, advertising, and analytics. PPC specialists play a crucial role in optimizing paid advertising campaigns to drive traffic, generate leads, and increase conversions for businesses. Some of the most common career paths include PPC Specialist, Digital Marketing Analyst, SEM (Search Engine Marketing) Manager, Performance Marketing Expert, and Growth Marketer. These professionals work in agencies, corporate marketing departments, or as freelancers, helping businesses maximize their return on investment (ROI) through paid search and display advertising.Additionally, advanced roles like PPC Automation Specialist, Conversion Rate Optimization (CRO) Expert, and Data-Driven Marketing Strategist have emerged due to the increasing importance of AI and automation in advertising. Professionals with expertise in PPC can also transition into E-commerce Advertising, Affiliate Marketing, or Social Media Paid Campaigns, expanding their career opportunities.
The Requirements for Google AdWords PPC Certification Course in Tambaram
- Ad Targeting & Audience Segmentation: Understanding demographic, geographic, behavioral, and interest-based targeting.Using Custom Audiences, Lookalike Audiences, and Remarketing lists to optimize reach.
- Advanced Bidding Strategies: Implementing Smart Bidding strategies like Maximize Conversions, Target CPA, and Enhanced CPC. Understanding Auction Insights to analyze competitor bidding behavior.
- Critical Thinking & Campaign Optimization: Analyzing ad performance to identify what works and what needs improvement.Experimenting with new strategies like AI-driven automation and dynamic search ads.
- Google Ads & Digital Marketing Certifications: Google Ads Search, Display, Shopping, Video, and App Certifications.Google Analytics Certification for tracking and reporting PPC performance.
- Practical Application & Hands-On Projects: Running real-time campaigns and managing ad budgets effectively.Conducting A/B testing on different ad creatives and landing pages.
Enrolling in Google AdWords PPC Training in Tambaram
Google AdWords PPC Training Institute in Tambaram is essential for individuals looking to establish or advance their careers in digital marketing. With businesses relying heavily on paid advertising, learning PPC strategies provides a competitive edge. This course allows students to gain expertise in search engine advertising, display ads, remarketing, and YouTube ads, making them valuable assets to companies aiming for higher ROI on ad spend.Moreover, professionals who master Google Ads automation, AI-driven campaign management, and conversion tracking are in high demand across various industries, including e-commerce, SaaS, real estate, and healthcare. The Google Ads certification also enhances credibility, improving job prospects. Freelancers and entrepreneurs can leverage these skills to run profitable ad campaigns for their businesses or clients.
Techniques and Trends in Google AdWords PPC Development Course in Tambaram
- AI & Machine Learning in PPC: Google’s Smart Bidding algorithms optimize bids in real-time based on performance predictions.AI-powered ad creation generates multiple variations of Responsive Search Ads (RSA) for improved engagement.
- Responsive Search Ads (RSA): Google automatically tests different headlines and descriptions to show the most effective ad copy.Ensures higher CTR (Click-Through Rate) and better relevance based on search intent.
- Audience Targeting & Customer Match: First-party data from emails, website visits, and CRM systems is used for personalized ad targeting.Lookalike Audiences (Similar Audiences) allow advertisers to find new customers similar to existing ones.
- Negative Keywords Strategy: Filtering out irrelevant searches to prevent budget waste.Regularly updating negative keyword lists to exclude low-intent or misleading searches.
- Google Ads Scripts & APIs: Automating bulk bid adjustments, keyword management, and performance reporting.Using Google Ads API for large-scale campaign management and integrations with third-party tools.
The Most Recent Google AdWords PPC Coaching in Tambaram with Tools
Google AdWords PPC professionals utilize various cutting-edge tools to optimize campaign performance. Google Ads Editor allows bulk editing and offline changes, while Google Keyword Planner helps in finding high-performing keywords. Google Tag Manager (GTM) and Google Analytics 4 (GA4) offer insights into conversion tracking and user behavior.Other tools like SEMRush, Ahrefs, and SpyFu assist in competitive research and PPC keyword analysis. AI-driven automation tools such as Optmyzr, WordStream, and Adzooma improve ad performance by adjusting bids and generating reports. Landing page builders like Unbounce and Instapage help in conversion rate optimization, ensuring better results from PPC campaigns.
Career Opportunities After Google Adwords PPC Training
PPC Campaign Manager
A PPC Campaign Manager is responsible for designing, implementing, and optimizing pay-per-click advertising campaigns across platforms like Google Ads.
Google Ads Specialist
A Google Ads Specialist focuses on managing and optimizing Google AdWords campaigns for businesses. This role involves setting up Search, Display, Shopping, Video.
Paid Media Strategist
A Paid Media Strategist develops and executes multi-channel paid advertising strategies, including Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads.
Digital Marketing Analyst
A Digital Marketing Analyst specializes in tracking and interpreting PPC campaign performance, providing actionable insights to improve digital marketing efforts.
SEM Consultant
An SEM Consultant provides strategic guidance on search engine advertising, including Google AdWords and Bing Ads. Their role involves auditing existing PPC campaigns.
E-Commerce PPC Manager
An E-Commerce PPC Manager specializes in managing Google Shopping Ads, Amazon Ads, and social media paid promotions to boost online sales.
Skill to Master
Google Ads Platform Mastery
Keyword Research & Optimization
Ad Copywriting & A/B Testing
Bidding Strategies
Conversion Tracking & Analytics
Landing Page Optimization
Remarketing & Audience Targeting
Display & Video Advertising
Negative Keyword Strategy
PPC Automation & Google Ads Scripts
Local PPC & Geo-Targeting
Multi-Channel Integration
Tools to Master
Google Ads
Google Keyword Planner
Google Analytics 4
Google Tag Manager
Google Data Studio
SEMrush
Ahrefs
SpyFu
Optmyzr
Unbounce
WordStream
Facebook & LinkedIn Ads Manager
Learn from certified professionals who are currently working.
Training by
kumar, having 7 yrs of experience
Specialized in: Google Ads Campaign Management, Performance Marketing, Conversion Rate Optimization (CRO), and Digital Advertising Strategies.
Note: Kumar is a certified Google Ads Expert known for his expertise in data-driven PPC strategies and helping businesses scale their ROI through optimized ad campaigns. He has trained over 5,000 students and professionals in advanced PPC techniques and automation.
We are proud to have participated in more than 40,000 career transfers globally.
Google Adwords PPC Certification
A Google AdWords PPC Training in Tambaram certification is a valuable credential that demonstrates your expertise in managing and optimizing digital ad campaigns.
Enhances career opportunities by making you a certified PPC expert.Helps you gain practical skills in Google Ads management, optimization, and strategy. Increases job prospects in digital marketing agencies, startups, and multinational corporations.
There are strict prerequisites for taking the Google AdWords PPC certification exam. However, having a basic understanding of digital marketing, keyword research, ad bidding strategies, and analytics can help you pass the exam more easily.
Yes! The ACTE Google AdWords PPC Training Certification is highly valuable for both beginners and professionals looking to excel in pay-per-click advertising.
Frequently Asked Questions
- Yes, ACTE offers a free demo session to give you an overview of the course structure, teaching methodology, and instructor expertise.
- You can attend the demo online or in-person, depending on availability.
- ACTE instructors are industry experts with 8+ years of experience in Google AdWords PPC and digital marketing.They have worked on real-world campaigns and provide practical, hands-on training.
- Yes, ACTE provides comprehensive placement support to help students kickstart their careers in digital marketing. The placement team assists with resume building, mock interviews, and job referrals from hiring partners.
- An ACTE Course Completion Certificate recognized by top companies.A Google Ads Certification upon passing the official Google Skillshop exam, validating your PPC expertise.
- Setting up Google Ads campaigns with real budgets.Conducting keyword research and competitor analysis.Running A/B testing for ad copies and landing pages.Monitoring campaign performance using Google Analytics.