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Curriculum Designed By Experts
Expertly designed curriculum for future-ready professionals.
Industry Oriented Curriculum
An exhaustive curriculum designed by our industry experts which will help you to get placed in your dream IT company
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30+ Case Studies & Projects
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9+ Engaging Projects
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10+ Years Of Experience
Google Adwords PPC Training Projects
Become a Google Adwords PPC Expert With Practical and Engaging Projects.
- Practice essential Tools
- Designed by Industry experts
- Get Real-world Experience
Basic Search Campaign
Create your first Google Search campaign using primary keywords and set budgets. Learn how campaign structure impacts performance. Gain insights into CTR, CPC, and how keyword match types affect traffic quality.
Ad Copy Creation
Write compelling ad headlines and descriptions using call-to-action techniques, understanding ad relevance and quality score.Practice A/B testing different ad variations to see what resonates best with your audience.
Keyword Research Task
Utilize Google Keyword Planner to identify effective keywords based on search volume, competition, and CPC estimates. Build a keyword plan that aligns with campaign goals and user intent.
Conversion Tracking Integration
Set up Google Tag Manager and Google Analytics to track sign-ups, purchases, or form fills within campaigns. Understand how tracking data improves optimization decisions and ROI.
Display Campaign Setup
Launch a Display Network campaign with audience targeting, image creatives, and proper placement strategies. Learn how visual ads and placement exclusions can increase reach and relevance.
Smart Bidding Strategy
Apply and test Smart Bidding strategies like Target CPA and ROAS to maximize conversion goals and budget efficiency. Evaluate bidding performance using automated rules and performance metrics.
E-Commerce Shopping Campaign
Configure Merchant Center, create a product feed, and run a Google Shopping campaign targeting high-intent buyers. Optimize product titles and descriptions to improve ad visibility and click-through rate.
Remarketing Funnel Design
Build a full remarketing campaign using Google Ads and Analytics segments to re-engage past visitors at various funnel stages. Segment users by behavior and intent to deliver highly personalized ad experiences.
YouTube Video Ad Strategy
Develop in-stream and bumper ad campaigns targeting specific demographics using engaging video creatives and advanced bidding. Track video view rates and adjust content based on audience interaction
Key Features
Practical Training
Global Certifications
Flexible Timing
Trainer Support
Study Material
Placement Support
Mock Interviews
Resume Building
Batch Schedule
Weekdays Regular (Class 1Hr - 1:30Hrs) / Per Session
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03 - Nov - 2025 Starts Coming Monday ( Monday - Friday) 08:00 AM (IST)
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05 - Nov - 2025 Starts Coming Wednesday ( Monday - Friday) 10:00 AM (IST)
Weekend Regular (Class 3Hrs) / Per Session
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08 - Nov - 2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)
Weekend Fast-track (Class 6Hrs - 7Hrs) / Per Session
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09 - Nov - 2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)
Enquiry Form
- Learning strategies that are appropriate and tailored to your company's requirements.
- Live projects guided by instructors are a characteristic of the virtual learning environment.
- The curriculum includes of full-day lectures, practical exercises, and case studies.
Google Adwords PPC Training Overview
Benefits of the Google AdWords PPC Course
The Google AdWords PPC Training in Chennai provides a robust foundation for aspiring digital marketers, entrepreneurs, and professionals seeking to master online advertising. With hands-on projects, live campaign simulations, and real-time analytics tools, students gain actionable insights into ad budgeting, keyword optimization, and conversion tracking. The course is tailored to align with industry standards and offers Google AdWords PPC certification support, making it easier to secure roles in digital marketing, performance marketing, and SEM-focused domains.
Future Trends of the Google AdWords PPC placement Training
- AI-Driven Ad Optimization: Integration of machine learning to automate bidding and personalize ad experiences.
- Voice Search Advertising: Growing need to optimize PPC campaigns for voice-based queries.
- Audience-Based Targeting : Shift from keyword-centric ads to behavior-based targeting.
- Cross-Platform Integration: Running unified ad campaigns across YouTube, Search, Display, and Shopping networks.
Latest Advances of the Google AdWords PPC Training in Chennai Course
- Performance Max Campaigns: A new campaign type that leverages automation across all Google Ads inventory.
- Smart Bidding Enhancements: More accurate bidding algorithms using real-time signals and historical data.
- Visual & Video Ad Growth: Rise of interactive ad formats including shoppable video ads on YouTube.
- Data-Driven Attribution Models: Moving beyond last-click to AI-driven attribution across channels.
Main Concept of the Google AdWords PPC placement Training
The core concept of the Google AdWords PPC certification revolves around helping learners create and manage high-performing ad campaigns on Google’s ad networks. From keyword selection and audience targeting to bidding strategies and A/B testing, the course ensures students understand how to optimize campaigns for clicks, conversions, and ROI. It's not just about running ads—it's about using data to drive business growth through precise and scalable digital advertising strategies.
Real-Time Projects Done in the Google AdWords PPC Course
Recent batches of the Google AdWords PPC course at ACTE Chennai have worked on various live and client-based projects. These include eCommerce product campaigns using Google Shopping, lead generation ads for real estate clients, and full-funnel remarketing strategies for local businesses. Students also participated in video ad campaigns on YouTube and cross-platform campaigns involving display and search networks. These real-time projects enhance learning by giving students practical experience in handling budgets, analytics, and performance optimization.
Career Opportunities After Google Adwords PPC Training
PPC Specialist
Responsible for managing pay-per-click advertising campaigns on Google Ads. This includes keyword research, ad creation, bid management, and campaign optimization to achieve maximum ROI.
Digital Marketing Executive
Oversees a variety of digital marketing activities, with a strong focus on PPC advertising. Executes campaigns across Google Search, Display, and Shopping networks and reports on performance metrics.
Search Engine Marketing (SEM) Analyst
Specializes in analyzing and optimizing paid search campaigns. Works closely with marketing teams to develop keyword strategies, run A/B tests, and monitor KPIs like CTR, CPA, and conversion rate.
Performance Marketing Manager
Leads all performance-based advertising efforts including Google Ads. Develops and manages large ad budgets, monitors ad spend efficiency, and scales campaigns for lead generation or sales.
AdWords Campaign Manager
Focused entirely on running Google AdWords campaigns. Responsibilities include audience targeting, smart bidding implementation, ad scheduling, and continuous campaign optimization.
Freelance Google Ads Consultant
Works independently to help businesses grow through Google PPC campaigns. Builds customized advertising strategies, performs account audits, and improves overall ad performance for various clients.
Skill to Master
Keyword Research & Optimization
Google Ads Platform Mastery
Conversion Tracking & Analytics
Bidding Strategies
Ad Copywriting & A/B Testing
Landing Page Optimization
Remarketing & Audience Targeting
Display & Video Advertising
Negative Keyword Strategy
PPC Automation & Google Ads Scripts
Multi-Channel Integration
Local PPC & Geo-Targeting
Tools to Master
Google Ads
Google Keyword Planner
Google Analytics
Google Tag Manager
Google Data Studio
Ahrefs
SEMrush
SpyFu
Optmyzr
Unbounce
WordStream
Facebook & LinkedIn Ads Manager
Learn from certified professionals who are currently working.
Training by
Sneha, having 7 years of experience
Specialized in: Google Ads Campaign Management, Performance Marketing, Conversion Rate Optimization (CRO), and Digital Advertising Strategies.
Note:Sneha is a certified Google Ads professional renowned for her strategic approach to PPC marketing and ROI-focused ad management. She has mentored over 5,000 learners, equipping them with hands-on skills in campaign automation, budget efficiency, and performance scaling.
We are proud to have participated in more than 40,000 career transfers globally.
Google Adwords PPC Certification
Pursuing a Google AdWords PPC Training certification in Chennai equips you with the in-demand skills needed to succeed in digital advertising. This certification validates your knowledge of running and optimizing paid campaigns across Google Search, Display, Shopping, and YouTube.
There are strict prerequisites to take the Google AdWords certification exam, making it accessible to beginners. However, having basic knowledge of digital marketing concepts and familiarity with online advertising platforms is helpful. ACTE’s training ensures you’re fully prepared, even if you’re starting from scratch, by covering both foundational and advanced topics.
There are no strict prerequisites for taking the Google AdWords PPC certification exam. However, having a basic understanding of digital marketing, keyword research, ad bidding strategies, and analytics can help you pass the exam more easily.
While real-world experience is not mandatory to earn the certification, it significantly enhances your understanding and performance. ACTE’s course includes live project work that simulates actual campaign scenarios, giving you the practical edge needed to apply concepts effectively and confidently handle client accounts or job tasks post-certification.
Yes! The ACTE Google AdWords PPC Certification is highly valuable for both beginners and professionals looking to excel in pay-per-click advertising.
Frequently Asked Questions
- Yes, ACTE offers a free demo session to give you an overview of the course structure, teaching methodology, and instructor expertise.
- You can attend the demo online or in-person, depending on availability.
- ACTE instructors are industry experts with 8+ years of experience in Google AdWords PPC and digital marketing.They have worked on real-world campaigns and provide practical, hands-on training.
- Yes, ACTE provides comprehensive placement support to help students kickstart their careers in digital marketing. The placement team assists with resume building, mock interviews, and job referrals from hiring partners.
- An ACTE Course Completion Certificate recognized by top companies.A Google Ads Certification upon passing the official Google Skillshop exam, validating your PPC expertise.
- Setting up Google Ads campaigns with real budgets.Conducting keyword research and competitor analysis.Running A/B testing for ad copies and landing pages.Monitoring campaign performance using Google Analytics.