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See why over 25,000+ Students choose ACTE
Curriculum Designed By Experts
Expertly designed curriculum for future-ready professionals.
Industry Oriented Curriculum
An exhaustive curriculum designed by our industry experts which will help you to get placed in your dream IT company
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30+ Case Studies & Projects
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9+ Engaging Projects
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10+ Years Of Experience
Digital marketing Training Projects
Become a Digital Marketing Expert With Practical and Engaging Projects.
- Practice essential Tools
- Designed by Industry experts
- Get Real-world Experience
Create a Simple Website with Basic SEO
Learn how to set up a basic website or blog and optimize it for search engines using basic SEO techniques. This project helps you understand the importance of keywords, meta descriptions, and on-page SEO elements.
Social Media Profile Setup & Optimization
Set up professional social media profiles (Facebook, Instagram, LinkedIn) for a mock business. Optimize profiles by adding appropriate images, descriptions, and links to build a strong online presence.
Google Ads Campaign Setup
Create a simple Google Ads campaign with a basic understanding of keywords, bidding strategies, and targeting. This project helps you get familiar with PPC (pay-per-click) advertising and ad copywriting.
SEO Audit for a Website
Perform a comprehensive SEO audit for an existing website, identifying issues such as broken links, missing meta tags, slow load speeds, and mobile optimization problems. Provide actionable recommendations to improve the site’s SEO.
Create a Google Analytics Dashboard & Report
Learn how to set up Google Analytics for tracking website performance. Create a custom dashboard and interpret data such as user behavior, conversion rates, and traffic sources.
Influencer Marketing Campaign
Design an influencer marketing campaign where you identify relevant influencers, develop outreach strategies, and measure campaign success. This will help build your understanding of brand partnerships.
Conversion Rate Optimization (CRO) for a Website
Conduct in-depth analysis of a website’s user experience and performance metrics. Implement A/B testing, heat maps, and user behavior analysis to improve the site’s conversion rate.
Create a Complete Marketing Funnel
Design and implement a complete digital marketing funnel, from awareness to conversion. This project involves setting up lead magnets, landing pages, email drip campaigns, and sales pages.
Advanced Social Media Ad Campaigns (Multiple Platforms)
Run integrated ad campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, Instagram) for a business. Focus on data analysis, ad optimization, and testing to improve ROI.
Key Features
Practical Training
Global Certifications
Flexible Timing
Trainer Support
Study Material
Placement Support
Mock Interviews
Resume Building
Batch Schedule
Weekdays Regular (Class 1Hr - 1:30Hrs) / Per Session
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26-May-2025 Starts Coming Monday ( Monday - Friday) 08:00 AM (IST)
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28-May-2025 Starts Coming Wednesday ( Monday - Friday) 10:00 AM (IST)
Weekend Regular (Class 3Hrs) / Per Session
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31-May-2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)
Weekend Fast-track (Class 6Hrs - 7Hrs) / Per Session
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01-Jun-2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)
Enquiry Form
- Learning strategies that are appropriate and tailored to your company's requirements.
- Live projects guided by instructors are a characteristic of the virtual learning environment.
- The curriculum includes of full-day lectures, practical exercises, and case studies.
Digital Marketing Training Overview
What Goals Are Achieved in a Digital Marketing Training in Chennai?
A digital marketing certification aims to equip students with a comprehensive understanding of online marketing tools and strategies. The key goals of the course are to enable learners to effectively promote brands and products across various digital platforms. Students gain expertise in areas such as search engine optimization (SEO), social media marketing, content marketing, email campaigns, and pay-per-click (PPC) advertising. The course also emphasizes the importance of data analytics, helping students learn how to track and measure campaign performance for optimization. Ultimately, the goal is to prepare learners for real-world applications, enabling them to design and execute effective digital marketing strategies that align with business goals and drive measurable results.
Future Works for Digital Marketing Training in Chennai
- Digital Marketing Manager : Overseeing comprehensive digital marketing strategies for brands and businesses.
- SEO Specialist: Focusing on improving website rankings through on-page and off-page optimization.
- Content Marketing Specialist: Creating and curating engaging content that attracts and nurtures audiences.
- PPC Specialist: Managing pay-per-click campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Social Media Manager: Developing and executing social media strategies to enhance brand presence and engagement.
- Email Marketing Specialist: Designing and implementing targeted email campaigns to drive customer engagement and retention.
- Web Analytics Specialist: Analyzing digital data to evaluate marketing strategies and improve conversion rates.
- Freelancer/Consultant: Providing digital marketing services to small businesses or startups as an independent contractor.
What New Digital Marketing Course Frameworks Are There?
New frameworks in digital marketing have emerged to better address the fast-evolving landscape of online marketing. One such framework is Agile Marketing, which emphasizes flexibility and iterative improvements. This approach encourages digital marketers to test campaigns, analyze results quickly, and make data-driven adjustments to achieve optimal outcomes. Another key framework is Customer-Centric Marketing, where strategies are crafted based on deep insights into customer behavior, ensuring content and messages resonate with the target audience. Additionally, Inbound Marketing has become a popular framework that focuses on creating value-driven content to attract and engage customers, rather than traditional interruptive marketing tactics. These new frameworks highlight the importance of agility, customer-centricity, and data-driven approaches to succeed in the digital marketing space.
Trends and Techniques Used in Digital Marketing
- Artificial Intelligence (AI) and Machine Learning: AI is used to create personalized experiences, automate customer service through chatbots, and analyze vast amounts of marketing data to predict trends and behaviors.
- Voice Search Optimization: With the growing use of voice-activated devices like Alexa and Google Assistant, optimizing content for voice search has become crucial for SEO.
- Video Marketing: Video content continues to dominate online platforms. Brands leverage video for storytelling, tutorials, and live streaming to engage audiences.
- Influencer Marketing: Collaborating with micro and macro influencers to reach niche audiences in an authentic way is a growing trend.
- Interactive Content: Quizzes, polls, and interactive videos enhance user engagement and encourage participation.
- Programmatic Advertising: Using AI to automate the process of buying and placing ads, programmatic advertising allows for more efficient targeting and real-time optimization.
- Ephemeral Content : Temporary content, such as Instagram and Snapchat stories, has become increasingly popular for creating urgency and exclusivity.
- Social Commerce: Platforms like Instagram and Facebook are integrating e-commerce features, allowing users to purchase products directly through social media.
Digital Marketing Training Uses
A digital marketing course is incredibly versatile, providing a range of uses across different sectors and career paths. For individuals looking to grow their business or career, the course serves as a solid foundation to effectively promote products or services in the digital world. Entrepreneurs can apply the learned strategies to drive traffic, increase sales, and build an online presence for their brand. For marketing professionals, the course enhances their expertise in the ever-evolving digital marketing landscape, making them more competitive and prepared to handle diverse marketing challenges. Additionally, digital marketing training enables professionals to optimize marketing campaigns, improve customer engagement, and ultimately boost conversion rates. As the demand for digital marketing skills continues to rise, this course opens up numerous career opportunities, from managerial roles to consulting positions in the digital space.
Career Opportunities After Digital marketing Training
Digital Marketing Manager
A Digital Marketing Manager is responsible for overseeing and executing the entire digital marketing strategy of a company or brand. This role involves managing multiple digital channels, such as SEO, PPC, email marketing and social media.
SEO Specialist
An SEO (Search Engine Optimization) Specialist focuses on improving a website’s visibility on search engines like Google. The primary goal is to increase organic traffic by optimizing the website’s content, structure, and backlink profile.
Social Media Manager
Social media managers need to stay up-to-date with the latest trends, tools, and algorithms on each platform to ensure the brand’s voice is consistent and resonates with the target audience. Creativity, strong communication skills.
PPC (Pay-Per-Click) Specialist
A PPC (Pay-Per-Click) Specialist manages and optimizes paid advertising campaigns across search engines (Google Ads) and social media platforms (Facebook Ads, LinkedIn Ads). The role involves keyword research, bid management.
Email marketing specialists
Email marketing specialists use tools like Mailchimp, Constant Contact, and HubSpot to automate campaigns and track metrics such as open rates, click-through rates, and conversions. They also run A/B tests to improve the performance of campaigns
Content Marketing Specialist
The specialist works closely with SEO and social media teams to ensure that the content aligns with both search engine optimization strategies and social media outreach.This content could include blog posts, whitepapers, case studies, videos, and infographics.
Skill to Master
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Mobile Marketing
Affiliate Marketing
E-commerce Marketing
Influencer Marketing
Conversion Rate Optimization (CRO)
Influencer & Affiliate Marketing
Social Media Marketing (SMM)
Email Marketing
Conversion Rate Optimization (CRO)
Branding and Online Reputation Management
Tools to Master
Google Analytics
Google Ads
Moz
Hootsuite
SEMrush
HubSpot
Mailchimp
Ahrefs
Canva
Buffer
BuzzSumo
Google Search Console
Learn from certified professionals who are currently working.
Training by
Kannan, having 10 years of experience
Specialized in: Digital Marketing Strategy, SEO, PPC Campaigns, and Content Marketing.
Note: Kannan is recognized for his expertise in developing result-driven marketing strategies and optimizing search engine rankings. He has helped numerous businesses scale their online presence through targeted SEO and paid advertising techniques.
We are proud to have participated in more than 40,000 career transfers globally.
Digital MarketingCertification
Digital marketing course certifications provide a wide range of benefits, enhancing both career prospects and personal growth. These certifications validate your expertise and skills in various aspects of digital marketing, making you more competitive in the job market. They serve as proof to potential employers that you have a solid understanding of digital marketing concepts, from SEO to social media strategies.
Yes, there are several digital marketing course certifications available, each focusing on different areas of digital marketing. For example, Google offers certifications like Google Ads and Google Analytics, while platforms like HubSpot provide certifications in inbound marketing and email marketing. These certifications allow you to specialize in specific digital marketing niches, and depending on your career goals, you can choose the most relevant one for your professional growth.
Yes, many digital marketing course certification exams are available online. These exams are typically administered through platforms like Google, HubSpot, and SEMrush. Most of these exams are open-book and can be completed from anywhere with an internet connection.
Yes, earning an ACTE digital marketing certification is worth the time and investment for several reasons. ACTE offers specialized, hands-on training that helps you build a strong understanding of digital marketing concepts and tools.
Frequently Asked Questions
- If you miss a class, don’t worry, as most digital marketing courses offer flexible solutions. You can access recorded sessions if the course provides online or hybrid learning, allowing you to catch up on missed content. In some cases, you may be able to attend a makeup class at a later date or arrange a one-on-one session with the instructor to go over the material you missed.
- Contact the Course Coordinator: Reach out to the course coordinator for personalized assistance regarding course structure, fees, or schedules.
- Ask the Instructor: If you have specific questions related to course content, your instructor will be the best resource for clarification.
- Visit the FAQ Section: Many training institutes have an FAQ section on their website that addresses common queries about the course.
- Join Student Forums: Participate in student forums or discussion groups to connect with fellow learners and instructors, where you can ask questions and share knowledge.
- Visit the Official ACTE Website: Go to the ACTE website to explore available digital marketing courses and details.
- Fill Out the Registration Form: Complete the online registration form with your personal and contact details.
- Select the Mode of Training: Choose the mode of training (in-person, online, or self-paced) that suits your preference.
- Make the Payment: After completing the form, proceed with the payment for the course via the secure online payment gateway.
- Yes, you can access the course materials online. Most digital marketing courses, including those offered at ACTE, provide online access to study materials, such as lecture slides, reading materials, and recorded sessions.