Digital Marketing Training in BTM Layout

  • 12+ years of Proven Expertise as a Certified Digital Marketing Specialist.
  • Flexible Learning Options and Affordable Courses in Digital Marketing.
  • Personalized Coaching for Success in Digital Marketing Job Interviews.
  • More than 375+ Recruit Partners and More than 14,000 Students Successfully Trained.
  • Everyone Gets Access to a Wealth of Websites, Tests, and Guides.
Hands On   40+ Hrs
Projects   4 +
Placement Support   Lifetime Access
3K+

    Course Fees on Month ₹8999 ₹18000
    (Lowest price in chennai)

    See why over 25,000+ Students choose ACTE

    Digital Marketing Course Curriculam

    Curriculam Designed By Experts

    Expertly designed curriculum for future-ready professionals.

    Industry Oriented Curriculam

    An exhaustive curriculum designed by our industry experts which will help you to get placed in your dream IT company

    •  
      30+  Case Studies & Projects
    •  
      9+  Engaging Projects
    •  
      10+   Years Of Experience
  • Digital Marketing Landscape
  • Importance of Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Channels Overview
  • Role of Digital Marketing in Business Growth
  • Website Architecture and Structure
  • User Experience (UX) Design Principles
  • Content Management Systems (CMS) Overview
  • Website Development Platforms (WordPress, Wix, etc.)
  • Responsive Design and Mobile Optimization
  • Website Security and Performance Optimization
  • Website Analytics Integration
  • Introduction to Search Engines and SEO
  • On-Page SEO Techniques
  • Off-Page SEO Strategies
  • Keyword Research and Analysis
  • SEO Tools and Analytics
  • Local SEO Optimization
  • Introduction to PPC Advertising
  • Google Ads Overview
  • Campaign Setup and Ad Creation
  • Keyword Research and Ad Targeting
  • Ad Copywriting and Ad Extensions
  • Bid Management and Budget Optimization
  • Performance Monitoring and Optimization
  • Introduction to Social Media Marketing
  • Social Media Platforms Overview
  • Social Media Content Strategy
  • Community Engagement and Management
  • Social Media Advertising
  • Influencer Marketing
  • Social Media Analytics and Reporting
  • Fundamentals of Content Marketing
  • Content Strategy Development
  • Content Creation (Blogging, Video, Infographics, etc.)
  • Content Distribution and Promotion
  • Content Calendar Planning
  • Content Optimization for SEO
  • Measuring Content Marketing ROI
  • Introduction to Email Marketing
  • Building Email Lists and Segmentation
  • Email Campaign Planning and Execution
  • Email Design and Copywriting
  • Email Automation and Sequences
  • Email Deliverability and Compliance
  • Email Marketing Analytics and Metrics
  • Importance of Analytics in Digital Marketing
  • Setting Key Performance Indicators (KPIs)
  • Web Analytics Platforms (Google Analytics, etc.)
  • Conversion Tracking and Attribution Modeling
  • Data Visualization and Reporting
  • A/B Testing and Experimentation
  • Campaign Optimization based on Analytics Insights
  • Introduction to Mobile Marketing
  • Mobile Website Optimization
  • Mobile Apps Promotion and Advertising
  • SMS Marketing
  • Location-Based Marketing
  • Mobile Advertising Platforms and Strategies
  • Mobile Marketing Analytics
  • Importance of Video Marketing in Digital Strategy
  • Video Content Creation and Production
  • Video Optimization for Search Engines (SEO)
  • Video Distribution Channels (YouTube, Vimeo, etc.)
  • Live Streaming and Webinars
  • Video Advertising (YouTube Ads, etc.)
  • Video Analytics and Performance Tracking
  • Show More

    Digital Marketing Training Projects

    Become a Digital Marketing Expert With Practical and Engaging Projects.

    •  
      Practice essential Tools
    •  
      Designed by Industry experts
    •  
      Get Real-world Experience

    Create a Basic Social Media Strategy

    Create a basic social media strategy for a hypothetical or actual brand. For sites like Facebook, Instagram, and Twitter, pay close attention to setting objectives, target demographics.

    Set Up and Optimize a Google My Business Profile

    For a local firm, create a Google My firm profile or enhance an already-existing one. Make sure the business information is correct and the photos and descriptions are captivating.

    Run a Basic Facebook Ad Campaign

    Create a straightforward Facebook ad campaign with a specific goal in mind, like raising page likes or improving website traffic. Play around with the ad formats and targeting settings.

    Develop a Content Marketing Strategy

    Make a thorough content marketing strategy that encompasses social media content, videos, infographics, and blog entries.

    Implement SEO Best Practices

    Perform keyword research, improve the text, headers, and meta tags on a page, and develop backlinks to a website.

    Analyze Competitor Digital Marketing Strategies

    Analyze their social media presence, content strategies, and SEO performance to identify areas for improvement.

    Design an Advanced Analytics Dashboard

    Use tools like Tableau or Google Data Studio to construct a comprehensive dashboard that integrates data from several sources (such social media analytics.

    Create and Test a Conversion Rate Optimization (CRO) Strategy

    In order to increase website conversion rates, develop and implement a CRO plan. To enhance user experience and boost conversions.

    Launch an Influencer Marketing Campaign

    Find influencers who are compatible with your brand and work together with them. To increase brand visibility and engagement, create a plan for collaborations, content production.

    Key Features

    Practical Training

    Global Certifications

    Flexible Timing

    Trainer Support

    Study Material

    Placement Support

    Mock Interviews

    Resume Building

    Batch Schedule

    Weekdays Regular (Class 1Hr - 1:30Hrs) / Per Session

    • 16-Sep-2024 Starts Coming Monday ( Monday - Friday) 08:00 AM (IST)
    • 11-Sep-2024 Starts Coming Wednesday ( Monday - Friday) 10:00 AM (IST)

    Weekend Regular (Class 3Hrs) / Per Session

    • 14-Sep-2024 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)

    Weekend Fast-track (Class 6Hrs - 7Hrs) / Per Session

    • 14-Sep-2024 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)

    Enquiry Form

      Top Placement Company is Now Hiring You!
      • Learning strategies that are appropriate and tailored to your company's requirements.
      • Live projects guided by instructors are a characteristic of the virtual learning environment.
      • The curriculum includes of full-day lectures, practical exercises, and case studies.

      Digital Marketing Training Overview

      Exploring Advanced Digital Marketing Concepts

      A variety of cutting-edge tactics and tools are included in advanced digital marketing, which aims to boost engagement and spur growth. Fundamentally, it combines data-driven strategies, such machine learning and predictive analytics, to customise marketing campaigns with never-before-seen accuracy. For example, marketers use artificial intelligence to sift through massive volumes of customer data, forecasting their future actions and tailoring content accordingly. Advanced strategies also include multi-channel marketing automation, which uses triggered messages and intricate workflows to nurture leads and maximize conversions on several platforms.

      Comprehensive Digital Marketing Tools And Technologies

      • CRM solutions, such as Salesforce and HubSpot, facilitate the management and examination of customer interactions and data by businesses at every stage of the customer lifecycle. This leads to the improvement of customer relationships and an increase in sales.
      • Pay-Per-Click (PPC) advertising platforms like Google Ads and Bing Ads help deliver targeted visitors through paid search campaigns, while Search Engine Optimization (SEO) tools like SEMrush and Ahrefs aid in improving website content for better search engine ranks.
      • Digital material can also be easily created and managed thanks to content management systems (CMS) like WordPress and Joomla.
      • When combined, these technologies and tools offer a strong basis for developing digital marketing strategies that improve reach, engagement, and conversion rates through a variety of online channels.

      Roles And Responsibilities In the Digital Marketing Domain

      Diverse roles and duties are essential to building a unified online presence for brands in the field of digital marketing. In order to increase brand awareness and engagement, a digital marketer usually manages strategy creation and makes use of several channels like social media, email, and search engines. While SEO experts concentrate on improving website content to raise search engine rankings, content writers are in charge of creating interesting and pertinent content that appeals to the target audience.To evaluate a campaign's efficacy and provide strategic recommendations, data analysts monitor and analyze KPIs. In order to increase targeted traffic and conversions, pay-per-click (PPC) specialists also oversee and optimize paid advertising programs.

      Future works for Digital Marketing Development

      • Both evolving technology and shifting consumer behavior will have an impact on the development of digital marketing.
      • The implementation of cutting-edge technologies such as neural networks and machine learning will be critical, as they will enable the generation of content automatically, deeper data analysis, and customized marketing strategies.
      • By providing immersive brand experiences, augmented reality (AR) and virtual reality (VR) are predicted to increase user engagement.
      • In addition, new methods for SEO and content optimization will be required due to the advent of voice search and smart devices.
      • Transparent and moral marketing strategies will become increasingly important as a result of privacy concerns and data protection laws.
      • Social media companies will provide fresh opportunities for engagement and targeting as long as they keep innovating.

      Advantages of Enrolling in Our Digital Marketing Development Course

      Anyone hoping to progress their career in the digital space will benefit greatly from enrolling in our Digital Marketing Development Course. This extensive program guarantees that you keep ahead of industry trends by giving you practical experience with the newest marketing tools and approaches. Gaining practical knowledge in SEO, social media marketing, content production, and data analysis will help you create marketing plans that work. Our course also includes knowledgeable instructors with practical experience who provide individualized feedback and insightful commentary on the industry. By taking part, you'll improve not just your technical skills but also your ability to think strategically and solve problems—two things that are essential for success in the field of digital marketing.

      Embrace Emerging Trends in Digital Marketing

      • To remain ahead of the curve in a constantly changing field, digital marketers must embrace new trends in the field.
      • The combination of computer learning along with AI is changing how companies communicate with consumers by enabling highly customized products and analytics that are predictive.
      • Short-form video content and influencer collaborations are driving increased engagement on social media platforms, which are still evolving.
      • By remaining aware of these developments, companies may take advantage of fresh opportunities, establish deeper connections with their audience, and keep a competitive advantage in the digital space.
      Add-Ons Info

      Career Opportunities  After Digital Marketing

      Digital Marketing Manager

      To promote brand visibility and expansion, a digital marketing manager creates and manages online marketing campaigns. They oversee campaigns on numerous digital platforms.

      SEO Specialist

      The primary goals of an SEO specialist include raising organic traffic and search engine rankings for websites. They use SEO tools to explore keywords, optimize website content, and assess website performance.

      Content Marketing Strategist

      To engage target audiences and further corporate goals, a content marketing strategist develops and oversees content initiatives. They supervise the creation of blogs, articles, social media postings.

      PPC (Pay-Per-Click) Specialist

      A PPC expert is in charge of overseeing and enhancing sponsored advertising programs on websites such as Google Ads and social media networks.

      Social Media Manager

      To determine the efficacy of content and campaigns, they plan and produce posts, interact with followers, and examine social media analytics.

      Email Marketing Specialist

      They build specialized email lists, provide interesting content, and use data like open and click-through rates to monitor campaign performance.


      Skill to Master
      SEO (Search Engine Optimization)
      Content Creation
      Social Media Management
      Pay-Per-Click (PPC) Advertising
      Email Marketing
      Analytics and Data Interpretation
      Conversion Rate Optimization (CRO)
      Affiliate Marketing
      Marketing Automation
      Brand Management
      Customer Relationship Management (CRM)
      Video Marketing
      Show More

      Tools to Master
      Google Analytics
      HubSpot
      Mailchimp
      Hootsuite
      SEMrush
      Ahrefs
      Canva
      Google Ads
      Buffer
      Moz (Simple Storage Service)
      BuzzSumo (Relational Database Service)
      Hotjar (Identity and Access Management)
      Show More
      Our Instructor

      Learn from certified professionals who are currently working.

      instructor
      Training by

      Ayesha , having 8 yrs of experience

      Specialized in: Search Engine Optimization, Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Strategy, and Web Analytics.

      Note: Ayesha is an AdWords and Google Analytics certified professional. As an accomplished leader of multiple SEO and PPC campaigns for tech and e-commerce firms, she is an excellent resource for students who want to become experts in search and social media marketing.

      Job Assistant Program

      We are proud to have participated in more than 40,000 career transfers globally.

      Digital Marketing Certification

      Certificate
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    • Increased Employability and Career Opportunities
    • Skill Development and Expertise
    • Career Advancement
    • Practical Application and Real-World Skills
    • Networking Opportunities
    • Enhanced Career Prospects
    • Up-to-Date Knowledge and Skills
    • Practical Experience
    • Increased Credibility
    • Business Growth and Development
    • Continuing Education and Professional Development