Digital Marketing Training in Rajaji Nagar

  • Over 12 years of Digital Marketing expertise.
  • Affordable Digital Marketing courses are available.
  • Customized interview coaching for Digital Marketing jobs.
  • 362 recruiting partners and 13,409 trained professionals.
  • Online study materials, video lessons, and interview help.
Hands On   40+ Hrs
Projects   4 +
Placement Support   Lifetime Access
3K+

Course Fees on Month ₹8999 ₹18000
(Lowest price in chennai)

See why over 25,000+ Students choose ACTE

Digital Marketing Course Curriculam

Curriculam Designed By Experts

Expertly designed curriculum for future-ready professionals.

Industry Oriented Curriculam

An exhaustive curriculum designed by our industry experts which will help you to get placed in your dream IT company

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    30+  Case Studies & Projects
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    9+  Engaging Projects
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    10+   Years Of Experience
  • Digital Marketing Landscape
  • Importance of Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Digital Marketing Channels Overview
  • Role of Digital Marketing in Business Growth
  • Website Architecture and Structure
  • User Experience (UX) Design Principles
  • Content Management Systems (CMS) Overview
  • Website Development Platforms (WordPress, Wix, etc.)
  • Responsive Design and Mobile Optimization
  • Website Security and Performance Optimization
  • Website Analytics Integration
  • Introduction to Search Engines and SEO
  • On-Page SEO Techniques
  • Off-Page SEO Strategies
  • Keyword Research and Analysis
  • SEO Tools and Analytics
  • Local SEO Optimization
  • Introduction to PPC Advertising
  • Google Ads Overview
  • Campaign Setup and Ad Creation
  • Keyword Research and Ad Targeting
  • Ad Copywriting and Ad Extensions
  • Bid Management and Budget Optimization
  • Performance Monitoring and Optimization
  • Introduction to Social Media Marketing
  • Social Media Platforms Overview
  • Social Media Content Strategy
  • Community Engagement and Management
  • Social Media Advertising
  • Influencer Marketing
  • Social Media Analytics and Reporting
  • Fundamentals of Content Marketing
  • Content Strategy Development
  • Content Creation (Blogging, Video, Infographics, etc.)
  • Content Distribution and Promotion
  • Content Calendar Planning
  • Content Optimization for SEO
  • Measuring Content Marketing ROI
  • Introduction to Email Marketing
  • Building Email Lists and Segmentation
  • Email Campaign Planning and Execution
  • Email Design and Copywriting
  • Email Automation and Sequences
  • Email Deliverability and Compliance
  • Email Marketing Analytics and Metrics
  • Importance of Analytics in Digital Marketing
  • Setting Key Performance Indicators (KPIs)
  • Web Analytics Platforms (Google Analytics, etc.)
  • Conversion Tracking and Attribution Modeling
  • Data Visualization and Reporting
  • A/B Testing and Experimentation
  • Campaign Optimization based on Analytics Insights
  • Introduction to Mobile Marketing
  • Mobile Website Optimization
  • Mobile Apps Promotion and Advertising
  • SMS Marketing
  • Location-Based Marketing
  • Mobile Advertising Platforms and Strategies
  • Mobile Marketing Analytics
  • Importance of Video Marketing in Digital Strategy
  • Video Content Creation and Production
  • Video Optimization for Search Engines (SEO)
  • Video Distribution Channels (YouTube, Vimeo, etc.)
  • Live Streaming and Webinars
  • Video Advertising (YouTube Ads, etc.)
  • Video Analytics and Performance Tracking
  • Show More

    Digital Marketing CourseProjects

    Become a Digital Marketing Expert With Practical and Engaging Projects.

    •  
      Practice essential Tools
    •  
      Designed by Industry experts
    •  
      Get Real-world Experience

    Social Media Audit

    Analyze the social media presence of a small brand, identifying strengths, weaknesses, and areas for improvement. Create a report with actionable insights.

    Email Marketing Campaign

    Design and execute an email campaign for a small business, including audience segmentation, A/B testing, and performance analysis.

    Blog Content Strategy

    Develop a content calendar for a blog, focusing on SEO optimization, keyword research, and content creation to boost organic traffic.

    Google Ads Campaign

    Create and manage a Google Ads campaign, optimizing for keywords, ad copy, and targeting to improve CTR and conversion rates.

    SEO Optimization

    Conduct a full SEO audit of a website, implementing on-page and off-page strategies to increase search engine rankings and organic traffic.

    Social Media Campaign

    Design a multi-platform social media campaign, utilizing analytics to track engagement, reach, and conversions, and refine strategies accordingly.

    Comprehensive Digital Strategy

    Develop a full digital marketing strategy for a mid-sized company, integrating SEO, PPC, social media, and content marketing to achieve business goals.

    Implement a Marketing Automation

    Implement a marketing automation system, creating workflows for lead nurturing, customer segmentation, and personalized content delivery.

    Advanced Analytics Reporting

    Build a comprehensive analytics dashboard like Google Analytics and Data Studio to track, analyze, and report on key digital marketing metrics.

    Key Features

    Practical Training

    Global Certifications

    Flexible Timing

    Trainer Support

    Study Material

    Placement Support

    Mock Interviews

    Resume Building

    Batch Schedule

    Weekdays Regular (Class 1Hr - 1:30Hrs) / Per Session

    • 10-Feb-2025 Starts Coming Monday ( Monday - Friday) 08:00 AM (IST)
    • 12-Feb-2025 Starts Coming Wednesday ( Monday - Friday) 10:00 AM (IST)

    Weekend Regular (Class 3Hrs) / Per Session

    • 15-Feb-2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)

    Weekend Fast-track (Class 6Hrs - 7Hrs) / Per Session

    • 16-Feb-2025 Starts Coming Saturday ( Saturday - Sunday) 10:00 AM (IST)

    Enquiry Form

    Top Placement Company is Now Hiring You!
    • Learning strategies that are appropriate and tailored to your company's requirements.
    • Live projects guided by instructors are a characteristic of the virtual learning environment.
    • The curriculum includes of full-day lectures, practical exercises, and case studies.

    Digital Marketing Course Overview

    Digital Marketing Programmer’s Potential Career Paths

    A digital marketing programmer can explore various career paths, such as becoming a Marketing Data Analyst, focusing on analyzing and interpreting data to optimize marketing strategies. They can also pursue a role as a Marketing Automation Specialist, implementing and managing marketing automation tools to streamline campaigns. As an SEO Specialist, they work on optimizing website content and structure to improve search engine rankings. A career as a Content Marketing Strategist involves developing and executing content plans to drive engagement and conversions. PPC Campaign Manager roles focus on managing and optimizing paid advertising campaigns for maximum ROI. Digital Marketing Consultant positions offer the opportunity to provide strategic advice to businesses on digital marketing strategies. Finally, a Conversion Rate Optimization (CRO) Specialist works on improving the effectiveness of digital campaigns to increase user actions and conversions.

    Requirements for a Digital Marketing Course

    • Basic Computer Skills: Proficiency in using computers and internet applications is crucial as digital marketing heavily relies on digital tools and platforms.
    • Understanding of Marketing Fundamentals: Knowledge of basic marketing principles helps in grasping more complex digital marketing concepts and strategies.
    • Familiarity with Social Media Platforms: Experience with major social media platforms such as Facebook, Twitter, and LinkedIn is beneficial for practical applications in digital marketing.
    • Analytical Skills: The ability to analyze data and metrics is important for assessing the performance of digital marketing campaigns and making data-driven decisions.
    • Creativity: Creative skills are essential for designing engaging content and developing innovative marketing strategies that stand out in a competitive digital landscape.
    • Basic Knowledge of SEO and SEM: Understanding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) fundamentals is crucial for driving traffic and improving online visibility.

    Reasons to Consider Enrolling in a Digital Marketing Course

    Enrolling in a digital marketing course offers a range of benefits, including gaining a comprehensive understanding of digital marketing strategies. It provides practical skills in areas like SEO, SEM, and social media marketing, equipping you with the expertise to execute effective campaigns. The course also enhances your ability to analyze data and measure campaign performance, which is critical for optimizing marketing efforts. Additionally, you’ll learn to stay updated with the latest trends and technologies in the rapidly evolving digital landscape. Networking opportunities with industry professionals and peers can also lead to valuable connections and career advancements. Overall, it prepares you for diverse career opportunities in the dynamic field of digital marketing.

    Strategies and Development Trends in Digital Marketing

    • Artificial Intelligence (AI) and Machine Learning: Leveraging AI for personalized marketing experiences and predictive analytics, improving customer targeting and campaign efficiency.
    • Voice Search Optimization: Adapting content for voice search queries to enhance visibility as voice-activated devices become increasingly popular.
    • Influencer Marketing: Collaborating with influencers to reach targeted audiences and build brand credibility through authentic endorsements.
    • Video Marketing: Utilizing video content for engaging storytelling and audience interaction, with platforms like YouTube and TikTok driving growth.
    • Content Personalization: Creating tailored content based on user behavior and preferences to increase engagement and conversion rates.
    • Chatbots and Automation: Implementing chatbots and marketing automation tools to streamline customer interactions and improve response times.

    The Most Recent Digital Marketing Tools

    Recent advancements have introduced powerful digital marketing tools that enhance campaign effectiveness. Google Analytics 4 offers advanced analytics capabilities, providing deeper insights into user behavior and engagement. HubSpot continues to be a leading platform for inbound marketing, combining CRM, content management, and automation features. SEMrush remains essential for SEO and competitive analysis, offering comprehensive tools for keyword research and site audits. Hootsuite and Buffer are popular for social media management, facilitating scheduling and analytics across multiple platforms. Mailchimp is widely used for email marketing campaigns, with robust automation and segmentation features. Lastly, Adobe Experience Cloud provides a suite of tools for data-driven marketing and personalized customer experiences, integrating various aspects of digital marketing into a unified platform.

    Add-Ons Info

    Career Opportunities  After Digital Marketing

    Digital Marketing Specialist

    Develops and executes digital marketing campaigns, utilizing SEO, SEM, and social media to drive online engagement and conversions.

    Digital Marketing Manager

    Oversees digital marketing strategies and initiatives, managing teams and budgets to achieve marketing goals and increase brand visibility.

    Digital Marketing Analyst

    Analyzes digital marketing data, creating reports and insights to optimize campaign performance and inform strategy adjustments.

    Digital Marketing Consultant

    Provides expert advice on digital marketing strategies, helping businesses enhance their online presence and achieve marketing.

    SEO Specialist

    Focuses on optimizing website content and structure to improve search engine rankings and drive organic traffic.

    Content Marketing Manager

    Develops and manages content strategies, creating engaging content for various digital platforms to attract and retain customers.


    Skill to Master
    Search Engine Optimization (SEO)
    Pay-Per-Click Advertising (PPC)
    Social Media Marketing
    Content Creation and Strategy
    Email Marketing Campaigns
    Analytics and Data Interpretation
    Marketing Automation Tools
    Conversion Rate Optimization (CRO)
    Brand Management
    Market Research Techniques
    Lead Generation Strategies
    A/B Testing and Optimization
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    Tools to Master
    Google Analytics
    Google Ads
    SEMrush
    HubSpot
    Mailchimp
    Hootsuite
    Buffer
    Moz
    Ahrefs
    Facebook Ads Manager
    Canva
    Hotjar
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    Our Instructor

    Learn from certified professionals who are currently working.

    instructor
    Training by

    Reshma , having 8 yrs of experience

    Specialized in: Pay-Per-Click (PPC) Advertising, Digital Campaign Management, Conversion Rate Optimization (CRO), A/B Testing, Social Media Advertising, and Marketing Automation.

    Note: Reshma is renowned for his proficiency in PPC advertising and conversion optimization. He leverages advanced tools like Google Ads and HubSpot to fine-tune campaign performance and enhance ROI. His practical approach and deep knowledge of marketing automation make him an invaluable asset for students aiming to excel in digital marketing.

    Job Assistant Program

    We are proud to have participated in more than 40,000 career transfers globally.

    Digital Marketing Certification

    Certificate
    GET A SAMPLE CERTIFICATE
  • Not mandatory
  • Beneficial for practical understanding
  • Enhances exam performance
  • Pursuing a Digital Marketing certification provides a structured learning path and validates your expertise in various digital marketing strategies and tools. It enhances your credibility and marketability by demonstrating your knowledge of SEO, SEM, social media marketing, content creation, and analytics. The certification can open doors to new job opportunities, career advancement, and potentially higher salaries by showcasing your commitment to staying current with industry trends and best practices.

    While a Digital Marketing certification can significantly enhance your employability and make you a more competitive candidate, it does not guarantee employment. It improves your qualifications and demonstrates your skills, but securing a job also depends on other factors such as relevant experience, job market conditions, and your ability to perform well in interviews.

  • Basic understanding of digital marketing concepts
  • Familiarity with digital marketing tools and platforms
  • Completion of recommended training or coursework
  • To prepare for the Digital Marketing certification exam, engage in comprehensive study through official training courses, practice exams, and review guides. Gain hands-on experience with digital marketing tools and strategies, and stay updated on the latest industry trends. Additionally, consider joining study groups or forums to discuss concepts and share insights with peers.

  • Yes, many certification exams are available online
  • Proctored online options may be offered
  • Check specific certification provider details
  • Practical experience is not strictly necessary for obtaining a Digital Marketing certification but is highly advantageous. Hands-on experience with digital marketing campaigns and tools enhances your understanding and application of concepts, making you better prepared for both the exam and real-world scenarios.

    Yes, investing in an ACTE Digital Marketing Certification is typically considered worthwhile. ACTE provides comprehensive training and resources, equipping you with the knowledge and skills required to excel in digital marketing. The certification can boost your career prospects, increase your earning potential, and validate your expertise to employers in the competitive digital marketing landscape.

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    Frequently Asked Questions

    • You must not wait to register for a sample session to join any Digital Marketing course here at ACTE. You can register for a sample session online quickly, and by registering for it, you will be provided with access details in no time. Sample sessions will give you an overview of the course and teaching methodology so that you may be better positioned to decide before enrolling on the entire course.
    • The instructors at ACTE are professionals with many years of experience and knowledge of Digital Marketing. Certified instructors deliver practical ideas and hands-on training from real-world experiences. These instructors are committed to helping learners understand and master the Digital Marketing suite of products, ensuring they gain the skills needed for success in various administrative and corporate roles.
    • Resume Building
    • Interview Preparation
    • Job Search Support
    • Career Counseling
    • Networking Opportunities
    • By the end of the Digital Marketing course at ACTE, you will be certified to show your proficiency in using Digital Marketing applications. Such a certificate, which testifies that you can work in Word, Excel, PowerPoint, and Outlook, among other Digital Marketing applications, is valued much by employers and can always be included in your resume as evidence of your skills. It also brings to light your commitment to upgrading your skills, which makes a person more attractive for prospective employment.
    • Real-Life Case Studies
    • Hands-on Assignments
    • Project-Based Learning
    • Group Projects
    • Application of Skills

    STILL GOT QUERIES?

    Get a Live FREE Demo

    • Flexibility: Online, weekends & more.
    • Hands-on: Projects & practical exercises.
    • Placement support: Resume & interview help.
    • Lifelong learning: Valuable & adaptable skills.
    • Full curriculum: Foundational & advanced concepts.

    Enquiry Now